CoreUX

CoreUX is an AI-empowered UX consultancy startup positioned to deliver premium user experience services through cutting-edge research, product design, and scalable design systems. This project focused on shaping the brand from the ground up, strategically defining its identity, services, and digital presence, while developing internal tools and systems to support efficient, high-quality client delivery.

Product Design

Auckland

Role:

Senior Product Design & Strategy

Date:

Oct 2024- Dec 2024

Tools

Figma/Framer/

Miro

The project developed a business model service specializing in branding optimization and UX/UI consultancy, streamlining processes with a token-based design system integrated into a live, interactive Framer site.


The project developed a business model service specializing in branding optimization and UX/UI consultancy, streamlining processes with a token-based design system integrated into a live, interactive Framer site.

The project developed a business model service specializing in branding optimization and UX/UI consultancy, streamlining processes with a token-based design system integrated into a live, interactive Framer site.

The project developed a business model service specializing in branding optimization and UX/UI consultancy, streamlining processes with a token-based design system integrated into a live, interactive Framer site.

Brief description

The task involved translating CoreUX’s ambition into a tangible, strategic foundation for a UX/UI consultancy grounded in research, brand integrity, and scalable design. At the heart of this vision was a commitment to delivering deeply connected and high-quality digital experiences by aligning user research, brand strategy, and design systems.

Project title

CoreUX – Building a High-Impact, AI-Powered UX Consultancy. Branding + Business model.

Key outcomes

The result was a clearly defined brand identity, a modular and scalable design system, and an AI-integrated product design workflow. CoreUX is now positioned as a future-ready UX partner, equipped with a compelling narrative, a refined service offering, and a toolkit that enables rapid, research-backed design for diverse client needs.

Project title

Turners Automotive Web Application Design System

Key outcomes

Enhanced user engagement, improved accessibility, reduced development time, and consistent UI across multiple interactive features. This cohesive design system helped users quickly navigate complex workflows and enhanced platform scalability.

Brief description

The task involved translating CoreUX’s ambition into a tangible, strategic foundation for a UX/UI consultancy grounded in research, brand integrity, and scalable design. At the heart of this vision was a commitment to delivering deeply connected and high-quality digital experiences by aligning user research, brand strategy, and design systems.

Project context

Project statement

Project title

Brief description

CoreUX set out to redefine what a modern UX consultancy could be, blending design excellence with the power of AI. The project required building a strong brand identity, designing internal systems to support scalable product design, and establishing a service model that integrates deeply with research and client needs. Every design decision was guided by the principle of combining human-centered thinking with AI-powered efficiency.

Turners Automotive Web Application Design System

The task involved translating CoreUX’s ambition into a tangible, strategic foundation for a UX/UI consultancy grounded in research, brand integrity, and scalable design. At the heart of this vision was a commitment to delivering deeply connected and high-quality digital experiences by aligning user research, brand strategy, and design systems.

Background & Goals

Key outcomes

Project title

As a new entrant in a crowded UX services market, CoreUX needed to differentiate itself by leveraging AI not just as a trend but as a core capability. The goal was to create a brand that communicates clarity, innovation, and premium value, supported by systems that enable speed, insight, and consistency. The long-term objective was to establish a sustainable business model that empowers clients to build future-proof digital experiences.

Enhanced user engagement, improved accessibility, reduced development time, and consistent UI across multiple interactive features. This cohesive design system helped users quickly navigate complex workflows and enhanced platform scalability.

Turners Automotive Web Application Design System

Role & Responsabilities

Key outcomes

As the founding designer and strategic lead, I was responsible for:

  • Defining the business model and brand positioning

  • Leading the development of visual identity and messaging

  • Designing service offerings and client engagement strategies

  • Conducting market and competitor research

  • Creating the design system and token architecture

  • Establishing AI-integrated workflows for UX research and prototyping

  • Shaping internal UX processes and documentation standards

This work was executed with a startup mindset, lean, iterative, and focused on creating long-term design and operational value.

As the founding designer and strategic lead, I was responsible for:

  • Defining the business model and brand positioning

  • Leading the development of visual identity and messaging

  • Designing service offerings and client engagement strategies

  • Conducting market and competitor research

  • Creating the design system and token architecture

  • Establishing AI-integrated workflows for UX research and prototyping

  • Shaping internal UX processes and documentation standards

This work was executed with a startup mindset, lean, iterative, and focused
on creating long-term design and operational value.

Enhanced user engagement,
improved accessibility, reduced
development time, and consistent UI
across multiple interactive features.
This cohesive design system helped
users quickly navigate complex
workflows and enhanced platform
scalability.

Research

A mix of qualitative and desk research was conducted to understand:

  • Emerging trends in AI-driven design and UX consulting

  • Gaps and opportunities in the UX services landscape

  • Positioning strategies of similar and adjacent service providers

  • Customer pain points related to hiring and collaborating with UX partners

Key findings shaped a differentiated market position focused on speed, insight, and scalability through AI.

Ideation & Branding

The branding process involved defining CoreUX’s voice, values, and visual identity. This included:

  • Crafting a brand purpose centered on empowering businesses through smart, scalable UX

  • Designing a modern, confident logo and design language

  • Defining color, typography, and tone to reflect trust, innovation, and clarity

  • Developing messaging and positioning statements for use across channels

  • Creating a modular brand system that could scale as the business grows

Implementation & Handoff

Implementation & Handoff

Implementation & Handoff

Challenges in Implementation

Transitioning from Figma to Framer required a shift from static design to an interactive, component-based approach. While Framer supports Figma imports, layouts, auto layout, and tokens often needed manual cleanup. Design systems had to be rebuilt to fit Framer’s logic, and its React-based structure introduced a learning curve for interaction design. The handoff involved auditing Figma files, importing and restructuring in Framer, and recreating responsive components. Though Framer lacks some of Figma’s collaboration features, its ability to produce live, functional prototypes made it a powerful tool for delivering polished, high-fidelity experiences.

Final Deliverables

Figma audit with organized components, styles, and exported assets

  • Framer project setup with imported and refined layouts

  • Rebuilt component library using tokens, states, and variants

  • Interactive prototypes with real-time animations and responsiveness

  • Live preview site hosted in Framer for stakeholder review

  • Documentation covering structure, usage, and handoff notes

Project statement

CoreUX set out to redefine what a modern UX consultancy could be, blending design excellence with the power of AI. The project required building a strong brand identity, designing internal systems to support scalable product design, and establishing a service model that integrates deeply with research and client needs. Every design decision was guided by the principle of combining human-centered thinking with AI-powered efficiency.

Background & Goals

As a new entrant in a crowded UX services market, CoreUX needed to differentiate itself by leveraging AI not just as a trend but as a core capability. The goal was to create a brand that communicates clarity, innovation, and premium value, supported by systems that enable speed, insight, and consistency. The long-term objective was to establish a sustainable business model that empowers clients to build future-proof digital experiences.

Role & Responsabilities

As the founding designer and strategic lead, I was responsible for:

  • Defining the business model and brand positioning

  • Leading the development of visual identity and messaging

  • Designing service offerings and client engagement strategies

  • Conducting market and competitor research

  • Creating the design system and token architecture

  • Establishing AI-integrated workflows for UX research and prototyping

  • Shaping internal UX processes and documentation standards

This work was executed with a startup mindset, lean, iterative, and focused on creating l
ong-term design and operational value.

Together, we can craft your next breakthrough.

© 2024 Vic Burneo Design

Together, we can craft your next breakthrough.

© 2024 Vic Burneo Design

Together, we can craft your next breakthrough.

© 2024 Vic Burneo Design

Together, we can craft your next breakthrough.

© 2024 Vic Burneo Design