As a Product Designer for Movio Cinema EQ, I was responsible for creating the design system and foundational UX for this innovative data analytics and campaign management solution tailored for cinemas. Leveraging over a decade of movie marketing expertise, I focused on building a smarter, faster, and more streamlined user experience.


My role involved conducting extensive research to identify user needs and pain points, ensuring the design effectively addressed the challenges faced by cinema operators. I developed a cohesive design system that included typography, color palettes, and component libraries, maintaining consistency across the platform.

Collaboration with cross-functional teams was essential, as I worked closely with developers and product managers to translate design concepts into functional prototypes. I emphasized usability and accessibility, creating intuitive interfaces that allowed users to navigate and utilize the analytics tools easily.

Through iterative testing and feedback loops, I refined the design to meet both user expectations and business goals. My contributions to Movio Cinema EQ established a strong design foundation that significantly enhanced the overall user experience in cinema marketing and campaign