As part of my role, I took on the comprehensive responsibility of website maintenance, where I ensured the seamless operation and continuous improvement of our online presence. A key achievement was spearheading the development of a new, fully responsive e-commerce platform that significantly enhanced user experience and boosted online sales. I also managed the design and regular updates of our monthly magazine catalogs, delivering fresh and engaging content that aligned with our brand identity.

My responsibilities extended to creating a wide range of marketing materials, including posters, banners, and digital assets, all aimed at driving brand awareness and customer engagement. In addition, I took charge of maintaining our marketing inventory using specialised retail software, ensuring all promotional materials were up-to-date and readily available. My role also involved hands-on photography and professional editing, where I applied my keen eye for detail to produce high-quality visual content that resonated with our target audience.

A significant aspect of my work was my expertise in typography and layout composition, which I utilized to craft visually appealing designs that captured our brand's essence. As the creative lead for seasonal campaigns, I directed the entire creative process, from initial concept development to final execution, ensuring that each campaign was cohesive,

innovative and impactful.